[ THE_WORKING_METHOD ]
How we actually work
The five-stage system on the homepage is the shape of an engagement. This is the machinery underneath it — how a month runs, how content gets made, where an enquiry ends up, what the first six months look like, and the things we refuse to promise.
The working principle
The doctor focuses on sharing expertise. We manage the complete creative and production process.
[ THE_MONTH ]
Strategy first, every single month.
Every month begins with a content calendar — researched, planned and approved before anything is produced. Execution follows strategy, never the other way around.
Week 0
Calendar first
A researched content calendar is shared and approved before a single thing is produced. Execution follows strategy, never the other way around.
Weeks 1–4
Produce and publish
Shoots run to the agreed cadence, content publishes to schedule, and the blog and Google Business Profile keep pace alongside it.
Ongoing
Interaction
Comments answered, enquiries redirected to WhatsApp or the CRM, and anything clinical escalated straight to you rather than guessed at.
Month end
Report and refine
Performance reporting plus a strategy consultation — what worked, what did not, and what changes next month.
[ PRODUCTION ]
Eight steps from idea to published.
Nothing is improvised on the day. By the time a camera is switched on, the topic, the script and the shot list have all been agreed.
- 01
Strategy
The month opens with a plan — what we are trying to move, and which content will move it.
- 02
Research
Topics chosen from what patients actually search for in your specialty, not what is trending.
- 03
Scripting
Written for camera and shared as teleprompter-ready scripts, so nothing is improvised on the day.
- 04
Doctor preparation
You get the scripts, shot list and visual direction before the shoot — no surprises in front of the lens.
- 05
Shooting
At your clinic or in our Gomti Nagar studio, with all equipment, lighting, audio and teleprompter provided.
- 06
Editing
Cut, graded, subtitled and formatted for each platform — one shoot becomes reels, Shorts and long-form.
- 07
Approval
Clinical content goes back to you before anything publishes. Your name, your final word.
- 08
Publishing
Scheduled, captioned, hashtagged and posted across channels, then tracked for what it earned.
On shoot day
Sessions run at your clinic or in our Gomti Nagar Extension studio. Cadence depends on the plan — from two studio sessions a month on the base plan up to twice-weekly production on a full partnership. Everything below is handled for you.
See what each plan includes- Professional shooting assistance
- Studio-quality lighting
- Professional audio recording
- Teleprompter assistance
- Creative direction
- Camera presentation guidance
- Outfit and visual recommendations
- Editing and post-production
- Motion graphics and subtitles
- Format optimisation per platform
[ LEAD_INFRASTRUCTURE ]
Every enquiry lands somewhere you can see it.
Marketing that generates enquiries into an inbox nobody checks is not marketing. Each route feeds one system your front desk actually works in.
How leads flow
- Website forms
- Google & Meta lead ads
- WhatsApp enquiries
- Your CRM
- Follow-up & conversion
Patient acquisition funnel
- Search intent
- Advertisement or organic result
- Treatment page
- Call / WhatsApp
- CRM capture
- Consultation
How growth compounds
- Content
- Visibility
- Trust
- Enquiries
- Consultations
- Growth
[ FIRST_SIX_MONTHS ]
What the first six months look like.
Foundations before volume, volume before optimisation. This is the sequence we run, and the reason engagements are measured in months rather than weeks.
Month 1
Foundation
Set everything up correctly, before volume.
- Brand and profile audit
- Content strategy
- Google Business Profile optimisation
- Keyword research
- Website upgrade begins
- CRM build begins
- Production planning
Months 2–3
Visibility
Publish consistently, everywhere.
- Full content publishing
- Reels and carousel distribution
- YouTube content
- Weekly blog live
- CRM live and capturing leads
- Local SEO activity
- Ads optimisation
Months 4–6
Authority & growth
Compound the momentum.
- Stronger local visibility
- Improved keyword positions
- Greater doctor authority
- Better audience trust
- More consultation opportunities
- Performance-based refinement
[ ENGAGEMENT ]
What we need from you — and what we don't cover.
Most agency friction comes from things nobody wrote down. So here they are, before you sign anything.
What we need from your side
- Timely approvals on content batches
- Attend the scheduled shoots
- Accurate professional information
- Access to the required digital platforms
- Patient consent before any testimonial or clinical media is shared
- Prompt responses to leads and enquiries
- Tell us when clinic timings, services or locations change
Revisions
- Up to two reasonable revision rounds per approved content batch
- Major changes after approval may be charged separately
- Complete reshoots caused by changed instructions may be charged separately
- Delayed approvals push the publishing schedule, not the deadline
Not included in the retainer
- Advertising spend (paid by you, directly to Google or Meta)
- Actors or professional models
- Travel and accommodation
- Paid stock assets
- Major technical website repairs
- External studio rentals
- Outstation shoots
- Third-party subscriptions
- Influencer payments
- Specialised equipment
- Special production requirements
[ ON_HONESTY ]
What we will not promise.
Healthcare marketing attracts a lot of confident claims. Here is where we draw the line, in writing.
No guaranteed rankings
SEO and GEO are long-term authority-building processes. No agency can ethically guarantee a fixed position on Google or inclusion in a particular AI-generated answer — anyone who does is selling you something they cannot control.
No guaranteed lead volumes
Ads produce enquiries, but volume depends on budget, specialty, competition and season. We commit to the work and the reporting, not to a number we would have to invent.
Clinical accuracy sits with you
All clinical content is created for education and awareness, follows the advertising norms medical practitioners work under, and is subject to your review and approval before publishing.
Your data stays yours
Leads and patient data belong to the practice, handled with appropriate security and confidentiality safeguards in line with applicable Indian data-protection law. The CRM we provide is hosted by us and access runs for as long as we are partners — but the data inside it is yours, exportable in full at any time, including on the way out. Nobody should be locked into an agency by their own patient list.
[ START_THE_CONVERSATION ]
Ready to turn clicks into conversions?
Tell us about your business. We’ll come back with a tailored plan — SEO, PPC, social, content — engineered around your goals.
- Call
- +91 75718 13193