[ CASE_STUDY ]
Myra City Hospital
Gastroenterology, Liver & Endoscopy · Lucknow
A gastro and liver hospital in Nirala Nagar running three Google profiles as one estate — 2,537 calls and 4,415 direction requests in 90 days, around 28 calls a day.
[ THE_STARTING_POINT ]
Where we started.
- Three separate Google profiles — the hospital, the consultant and the endoscopy centre — each pulling in a different direction, with inconsistent details between them.
- A hospital competes on being findable at the moment of need. Someone with abdominal pain at 9pm is not comparing brochures; they are calling whoever appears first.
- High call volume is only useful if the profile that produced it is set up to keep producing it — categories, hours, services and reviews all have to hold.
[ WHAT_WE_DID ]
The work.
- 01
Treat three listings as one estate
The hospital, the consultant’s profile and the endoscopy centre were each optimised for what they actually are, with consistent details across all three rather than three competing versions of the same information.
- 02
Categories and services done properly
Primary categories matched to the real specialty on each profile, treatment and service listings filled in, hours kept accurate — the unglamorous work that decides whether a profile surfaces at all.
- 03
Built for the call, not the click
For a hospital the action is the phone, which is where the vast majority of these interactions landed. Everything on the profiles points at making that call easy.
- 04
A website that matches the listings
myracityhospital.com built to back up what the profiles claim, so the specialty and treatment information is consistent wherever a patient checks.
[ RESULTS ]
What changed.
Every figure below says where it came from — Google Business Profile exports, platform insights, and the clinic's own OPD count. Nothing here is modelled or estimated.
2,537
Calls from Google in 90 days — around 28 every day
Google Business Profile exports, 6 May — 3 August 2026, three profiles combined
4,415
Direction requests — about 49 a day walking in
Google Business Profile exports, 6 May — 3 August 2026, three profiles combined
Google Business Profile — three profiles combined
6 May — 3 August 2026 · 90 days- Calls2,53728 a day
- Direction requests4,41549 a day
- Profile views32,196358 a day
- Total actions taken7,113calls, directions and website clicks
- Discovery via Google Search73%23,471 of 32,196 views — the rest came through Maps
Source: Google Business Profile exports for the hospital, the consultant and the endoscopy centre
[ THE_CONDITIONS ]
Why this worked — and what it needed.
Results like this are not weather. They depend on things that were true here and are not true everywhere, so here is what the twelve weeks actually rested on.
A hospital, not a single clinic
Volume at this level reflects a full hospital with emergency-adjacent demand. A single-doctor clinic will not see these absolute numbers, and should not be sold them.
Three profiles, managed as one
The figures are the combined total of the hospital, the consultant and the endoscopy centre. Managed separately they compete with each other; managed together they compound.
The phone has to be answered
28 calls a day is only an asset if reception can take them. The profile work generates the call; the practice converts it.
[ START_THE_CONVERSATION ]
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