[ CASE_STUDY ]
Dr. Manmeet Singh
Urology, Robotic Surgery & Kidney Transplant · Lucknow
Named first in Google’s AI Overview for “urologist in lucknow”, with his own domain cited as the source — in a category otherwise dominated by hospital brands and directories.
[ THE_STARTING_POINT ]
Where we started.
- High-intent urology searches in Lucknow were being won by hospitals and aggregators rather than the specialist himself.
- Urology is a private, sensitive category — patients research quietly and need reassurance before they will call anyone.
- No consistent content presence, so the trust-building that normally happens before the first appointment was not happening at all.
[ WHAT_WE_DID ]
The work.
- 01
A site built for the searches that matter
urologybymanmeet.com structured around the procedures and conditions patients search — robotic surgery, kidney transplant, stones — with each treated as its own entry point.
- 02
Local search and Google Business Profile
Category and service accuracy, consistent listings, ongoing posts and a review routine, so the practice competes in the map pack rather than only in organic results.
- 03
Content that answers quietly
Educational reels and posts covering the questions patients are too uncomfortable to ask in person, which is what makes a private specialty shareable at all.
- 04
Enquiry capture and follow-up
Lead capture wired into a CRM so enquiries are tracked and followed up rather than lost between calls and WhatsApp.
[ RESULTS ]
What changed.
Every figure below says where it came from — Google Business Profile exports, platform insights, and the clinic's own OPD count. Nothing here is modelled or estimated.
1st
Named first in Google’s AI Overview for “urologist in lucknow”
Google Search from Lucknow, 6 August 2026 — ahead of consultants at Apollomedics and Max
Cited
urologybymanmeet.com used as a source inside the AI answer
Google AI Overview, 6 August 2026 — his own domain, not a hospital page or a directory profile
5.0
Google rating from 692 reviews
Google local results for “best urologist in lucknow”, 6 August 2026
25.2K
Instagram views in 30 days, from 483 published pieces
Instagram professional dashboard, 6 August 2026
- Views25.2Kin 30 days
- Followers1,671built organically, no follower ads
- Pieces published483total on the account
Source: Instagram professional dashboard
[ THE_CONDITIONS ]
Why this worked — and what it needed.
Results like this are not weather. They depend on things that were true here and are not true everywhere, so here is what the twelve weeks actually rested on.
A specialty people research privately
Urology questions get typed into a search bar long before they are said out loud. That makes educational content unusually powerful here, and it is why the AI answer matters more in this specialty than in most.
Volume, sustained
483 pieces published is not a campaign, it is a habit. AI answers and search both reward the consistent source over the occasional one.
His own domain, not a hospital page
Being cited required somewhere to be cited from. Consultants who publish only under a hospital brand hand that authority to the hospital.
[ START_THE_CONVERSATION ]
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